Patient Satisfaction

The perspective of the patient is one of the most important elements of any health care organization. The patient essentially affects all areas of the hospital. The patient provides customer loyalty, marketing by word-of-mouth, and reputation of the hospital. A patient being the most important determinant as to whether an adverse event has occurred is essential when effectively running an organization. Measurement of patient satisfaction stands poised to play an increasingly important role in the growing push toward accountability among health care providers. s physicians and hospitals experience growing pressure to increase the quality of their outcomes, enhance the safety of their patients and lower the cost of their care, analysts expect greater attention and scrutiny to be given to the accountability function of patient satisfaction scores, and to ways in which patient satisfaction measurement can be further integrated into an overall measure of clinical quality.